Digital Photo Academy

Learn How To Use Your Digital Camera

Sam Johnston

Sam Johnston

Photographer Sam JohnstonSam Johnston studied with Ansel Adams.  It was only for a week, with dozens of other students at the legend’s annual workshop in Yosemite, in 1979. And Adams, who would pass away five years later, was a less-than-spry 77-year-old and only up for a single field trip. But he was still the master of black-and-white photography, whose images adorn everything dorm rooms to museums, and who co-invented the zone system of film exposure, and who … oh, hell, it’s Ansel Adams. And Sam Johnston studied with him.

“He had us on an outing,” the Tampa-based Johnston recalls, “and had his 4×5 camera set up, and he described the scene we’d be photographing — this great big rock shaded by the mountain that’s in the view in the background. Above the mountain is the sun hitting a white cloud.” As Johnston describes Adams’ process, “On the rock we have 30 foot-candles of light, and the sunlight that’s hitting the cloud is 500 foot-candles of light. The film is Plus X, the ASA is 125, the square root of 125 is roughly 11. He says his shutter speed is going to be 1/30th at f11. He takes the picture. After he takes the picture he pulls out this brand-new spot meter that Pentax gave him that can read two zones and retain them. And you see him read the rock and read the cloud. And then he shakes his head a little and says, ‘Yeah, it still works'” – meaning the zone system that let him do in his head then it took a fancy light meter to do now.

Johnston, at 50, is one of the last generation of Adams students. Moreover, he says, “I was asked to come back out and teach by the man himself. On the last day he came up to me and asked if I wouldn’t mind coming and help teach the workshops. He and one other instructor walked up to me and asked if I wouldn’t mind doing that.” But with youthful naiveté, he kept putting off the opportunity, and Adams died in 1984.

“We students did get to go to his house and he played piano for us,” Johnston says. “His dad had actually been disappointed that Ansel was going to become a photographer, since [Ansel] was studying to be a concert pianist. He put as much into his photography as he’d put into his piano study.” Johnston took just one picture of Adams, but unfortunately, “he happened to blink! He had his eyes closed!” It gets worse: Adams was selling 11×14 prints of his work, hand signed, for $75, which even in 1979 wasn’t all that much. Johnston, a typically broke student, couldn’t buy it.

In hindsight, he might have called his father – a photographer himself who would have understood the value of an Adams print. So might Johnston’s grandfather and great-grandfather, as it happens: Johnston is actually Johnston IV and comes from a line of photographers stretching back to his namesake great-granddad – that rare guy in Roaring Twenties Chicago who was shooting at functions without a gun. His forebear’s photos, says Johnston admiringly, “were just tack-sharp incredible, the few that we got to see.”

That picture-taking gene wasn’t even just on his father’s side. “When I was growing up in Gainesville, Fla., my mom and dad were both photographers,” Johnston relates. “When I was 5, my mom would have me stand on a box and help her in the darkroom.”

Dad had tried to fight off the family trait by becoming an Air Force pilot and then putting himself through med school at the University of Florida. To make a living during that time, Sam III and wife Carolyn opened a photo studio next door to their home. The business thrived, Carolyn made portraits a specialty, and Sam III left medicine behind — though “to this day,” Johnston says, “he still photographs the med-school students.” Carolyn, who’d begun adding paint to her portraits for a mixed-media effect, gradually began making them more and more painterly, and after 18 years segued from photography to doing oil portraits on canvas; she’s since become the de facto official portrait artist of the University of Florida administration. “Just about every hall in the University of Florida has some painting of hers,” her son says proudly.

At Gainesville High School, across the street from his house, Johnston shoot yearbook photos to earn his English grade – this, at the insightful urging of his teacher, who didn’t know why Sam had trouble reading but knew it wasn’t because he was slow or wasn’t trying. “I’m dyslexic,” Johnston later discovered. But, under this arrangement, he passed his class with flying colors – or black-and-whites, actually.

In 10th grade, Johnston began apprenticing under his father. “He had me doing 4×5 transparency work, both black-and-white and color, mostly of the commercial work he was shooting. I had to print and process, and it was funny: He said, ‘I’ll show you one time. After that you go get a book.’ So I listened! I hated to read, because of the dyslexia.”

Johnston attended the well-regarded photography program at Daytona Beach Community College, entering directly into second-semester classes on the strength of his portfolio and the technical knowledge he’d acquired at home. The Adams workshop came during this time. But for all that, after graduation, he couldn’t find work because he was good in too many areas. Or, well, that wasn’t the problem per se – it was not knowing how to sell his specialties.

“When I got out of college, I went to Tampa tried to get accounts. I went to all the big ad agencies, and all of them asked what I specialized in. And I’d look at ’em dumbfounded and said, ‘Photography!'” He laughs. “What’s the difference between photographing a person or a building of a product? I was freaking out and not getting any jobs or making money for the first three months. Now, years later, I get ad work from big agencies because now when they ask that question I tell ’em what they want to hear!”

Johnston, whose pianist wife Deanna works for the Florida Orchestra, in administration, started Studio 4 Design in 1983, originally in Claremont, Fla., outside Orlando. He relocated to Tampa after a year, and remains one of the state’s top photographers. As a sideline, he taught himself the difficult craft of Macromedia Flash production and now builds Web sites as slick and glossy as any of his advertising work, for variety of clients that even include other photographers.

The Panasonic Lumix digital camera fits right in with both Johnston’s technical interests and his long-honed experience with film cameras. “The dials for getting your exposure — both f-stops and shutter speed — are like a manual film camera as opposed to this digital world,” he says. “And it seems to have a pretty decent wide angle.”

Johnston goes into the workshop the way he goes into he assignment. “It’s an ongoing, never-ending learning experience,” he says. What does he hope to impart? “A sense of enthusiasm for something that’s been very dear to me, because it’s a way to express myself.” Ansel couldn’t have said it better.

Call Digital Photo Academy at 1 877 372 2231. Lots of people seem to hang up if our welcome recording comes on instead of a live voice, but we promise to return your message within a day or two if you leave one with your name and number.  It would be even better if you included your e mail address as well as the date and city of the class you are considering.  If leaving a voice mail message is not your thing, please email us at or

Comments to “Sam Johnston”

  1. Thank you Sam for the wonderful classes. And thank you Richard for the post-classes learning reinforcement materials. Very helpful.

  2. Sam,

    Thank you very much for taking the time to put together information for me. I found it quite helpful and I feel more confident in making the decision. While I am reviewing a few more things about the Z8, I am almost certain that this is the camera that I will choose.

    One final question if you don’t mind. In my utilization, I would prefer to have GPS for geotagging my photos (especially for destinations like antarctica, arctic circle, Galapagos Islands, etc.). I know that the Z9 has GPS capability but I prefer the smaller and lighter build of the Z8. I have read that GPS can be added through devices such as those made by Micnova or the Nikon GP-1. Do you have any thoughts on such adjunct devices?

    Thank you again,

  3. Your explanations of various settings were explicit and clear, and seeing the results has encouraged me to keep on shooting!

    Thanks so much for your patience, sense of humor and for sending the recap of the setting tips you showed us. It will definitely live with the camera for a while…

    Thanks you too for sharing helpful equipment websites (definitely getting that camera “hoody”!!).

  4. Thank you Sam for a great class! I learned a lot about the settings of my camera etc..I now feel much more comfortable using it. Now I just have to get out and take pictures! I appreciate your patience and expertise. Thanks also for sending us a written copy of all the important tips in case I forgot-which I will! Nice meeting you ladies-I had a great day!

  5. Thank you EVERYBODY for responding to my inquiry re best tripods.

    I will be taking your recommendations with me when I get my refund check next year, which is my usual time to buy gear.

    What a great bunch of people you all are!

    Charles Davidson

  6. Did a class with Samuel W. Johnston IV Saturday Night on the Curtis Hixon Boardwalk and a newbie like myself could not have asked for a better teacher..thank you so much…

  7. The shoot was good. I added a new trick to my bag – panning! OK, so at least now I know the ‘trick’ to be able to do it. All I have to do now is go stand out on a street corner and practice!

    Happy New Year!

  8. She got so much out of it and so glad we didn’t cancel. Sam is great!

  9. Morning Richard just want to thank you for arranging this class Sam was amazing I learned so much what are the classes do you have? Look forward to hearing from you thank you again!

  10. Thank you so much for the photography class on Saturday. I had fun and shot 421 pictures! I just joined the Digital Photo Academy Community group on Facebook and will share some pics there when I am approved. Here is a one of my favorites.

  11. This class was a very enjoyable experience. It was very useful and I learned a lot. I now know things about my camera that I didn’t know before, which will help with my photography in the future. Sam was a great teacher and was very knowledgeable and patient. I highly recommend this class to other photographers and those just wanting to learn more about photography.

  12. “I recently purchased an entry level camera and was a little overwhelmed with how to use it effectively. The class was great! Sam was the instructor and extremely helpful and patient. If you have questions he has the answers. He was very knowledgeable with various cameras. I took some amazing sunset photos!”

    -Amber Loring

  13. “Definitely had an awesome time with Sam and the class. Learned a lot about my camera and a couple of it’s functions.”

    -Rodney Anderson

  14. “This class helped me to understand more about my camera and using the multiple settings on it. Sam was very versatile and have a lot of knowledge on the many different cameras present in the class. I really applaud him for being able to jump from brand to brand during his presentation.”


  15. It was a beautiful day here in Tampa. Sam was awesome and the people in the group were as well. A few good shots. I need a lot of practice. At least I have left the station and I am on my way to being better. Thanks for offering this class.  


  16. “Hi Richard and Sam,
    We had a lot of fun last weekend!
    I think I will take you on your offer of a 40% discount.
    Thanks for everything!”


  17. “I have completed my beginners class on Sat May 3 and we concentrated on the operation and the various set up parameters on the camera. This was a great help to me to wade through the myriad of choices available and I think you are doing a fine job of sorting out the complexities of setting up a digital camera. Now the printed manual seems clearer and easier to refer to. It’s fun to have a camera that I won’t outgrow any time soon. Panasonic is to be admired for their efforts in helping digital owners get the most out of their cameras. Keep up the good work.”

    – Jim Bear

  18. “Thanks for the informative class. I found several aspects to be very worthwhile.”

    – Tom Harrison

  19. “I really enjoyed your class on Sunday. I learned a lot more about my camera and I look forward to the next classes.”

    – Tracy Stephens


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